Google’s Emerging Market Growth

Google

Two recent articles highlight Google’s aggressive growth aspirations in emerging markets, one focused on India, and another on Brazil.  It’s somewhat uncommon for multi-national companies to discuss earnings aspirations in individual markets, but the trend here is clear with India as the 3rd largest internet user base WW and Brazil as 5th largest: select “emerging” markets – and specifically BRIC markets – continue to represent tremendous growth opportunities in online, advertising and mobile spaces.

The Economic Times of India: “As Internet base touches 100-mn mark, Google draws up strategy to grow its online ad biz in India”
Financial Times: “Google plans to tap Brazil’s fertile market”

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