About

The Blog

As “emerging markets” around the world continue to experience rapid social and economic growth, it is critical to better understand the key technology, business and management trends impacting these countries.

Emerging Markets Build; Developed Markets Refine.

Where is the line between building and refinement: when do companies, organizations and individuals cross over from being “emerging” to “developed”?

Building Markets blog aims to identify and share articles, technology trends, products, and aspects of social life which help define emerging markets in today’s world – and it invites you to help judge, comment, and submit content which might be of interest to the community, in the same spirit of building that occurs every day in “emerging” markets around the world. We will focus less on macro economic data and financial markets in these countries, and more on the technology and business trends themselves.

The more business leaders in today’s world understand the activities happening in these growing markets, the more we will be able to build a stronger and more sustainable global economy for tomorrow.

The Editor

Aaron M. Painter

My Personal Mission
I am on a journey to become a citizen of the world and to better understand its various people, cultures and ways of doing business; I aspire to use that knowledge with integrity, applying creativity and enthusiasm, to impact positively people and business challenges.

BRIC Begins with “B”
Aaron lives in Brazil and works for Microsoft, managing business, marketing and operations for the Windows product line to commercial organizations in Brazil, one of the fastest growing PC markets in the world.

Previously, Aaron led strategic initiatives and business development projects for the global sales, marketing and services division of Microsoft International, a territory that spans over 100 subsidiaries operating in over 240 countries outside the United States and Canada. As a member of the International Business Strategy Team, Aaron drove projects spanning strategic planning, organizational design, global operations – and accelerated growth initiatives – in developed and emerging markets, with a strong focus on Brazil, Russia, India and China — and new market entry in smaller emerging markets.

Outside of Microsoft, Aaron is a passionate traveler, having visited over one hundred countries (including all twenty-seven EU Member States, Africa, South & Central America and Asia) and 38 different US States/Territories.

An American national from New York City, Aaron obtained a Bachelor of Science in History, Philosophy & Social studies of Science and Technology from the University of London.

Personal vs Work
This blog aspires to share articles and observations on emerging market technology, business and management trends, and does so from a personal perspective. All comments, ideas and links are purely personal and do not necessarily reflect the perspectives of my employer.

Contact
Please feel free to contact me via email  or on Twitter @buildingmarkets.